AI Visibility Readiness — what actually moves the score

The Realtor Maps AI Visibility score is built from two engines, both
0–100, then averaged. The Brain's view of what each engine actually
measures and what moves it:

Engine A — GBP audit (gbp_score). Eleven factors across four
pillars (claimed, complete, recent, reviewed). The two things that
move this fastest: claim the profile, then hit the
[[gbp/posting-cadence]]. Photos and reviews compound — they don't
expire.

Engine B — AI Answer Inclusion (ai_score). A weekly battery of
buyer-style prompts against five models (ChatGPT, Gemini, Claude,
Grok, Perplexity), plus an AI-readiness check on the agent's own
website. The website half is mostly about whether
[[geo/schema-jsonld]] is valid and whether the page reads
[[geo/answer-first-content]]. The inclusion half is the
[[ai/chatgpt-citation-signals]] working — there's no shortcut.

What doesn't move the score: social posting cadence (see
[[channels/instagram-for-agents]]), blog post volume, paid SEO tools,
or any "AI ranking guarantee" — see [[ethics/no-guarantees]].